Professional Skin Care
Want to build stronger client loyalty and increase spa sales? Product samples are a simple but powerful tool for earning trust and encouraging purchases. This guide shares practical tips to help you use samples wisely, deepen client relationships, and boost revenue.
If you’re a retail customer looking for samples, visit your nearest Eminence Organics spa to try options and experience the products firsthand.
How to Use Product Samples to Increase Spa Sales
1. Fill gaps with complementary samples
When a client buys one product, offer a sample of a matching item to complete their routine. For example, if they buy the Kombucha Microbiome Foaming Cleanser, offer a sample of the Kombucha Microbiome Luminosity Serum from the same line. This not only encourages them to try more products but increases the chance they’ll return for the full size. Research from Brigham Young University shows sampling can significantly boost repeat purchases by letting customers test products before committing.
2. Use samples to grow your email list
Make email sign-ups easier by offering a free sample at checkout or the front desk as a thank-you. This small perk helps grow your list and makes clients feel valued, so they’re more likely to open future emails. A well-timed sample may even become their next favorite product.
3. Keep samples organized and easy to grab
Sort samples by collection or skin concern so staff can quickly find a match for each client. Organized samples let your team offer thoughtful, relevant options on the spot and prevent items from being forgotten. Add small signs in the retail area—such as “Try a sample from this collection—just ask!”—to draw interest.
4. Train front desk staff on sample handling
Teach your front desk to track sample distribution. Log which clients received which samples so you can follow up by text, email, or phone to ask how the product worked. Limit samples to two per client per visit to keep them valuable. Follow-ups help you collect feedback and can lead to future purchases.
5. Reconnect inactive clients
Reach out to past clients who haven’t visited recently. Invite them back for a treatment and offer free samples as an extra incentive. Everyone enjoys discovering something new, and this small gesture can bring former clients back.
6. Drive sales with sample incentives
Spotlight slow-moving items by pairing them with a sample offer: “Buy one product from this shelf and choose a free sample.” This helps move inventory and gives clients a chance to find new favorites.
7. Reward loyal and VIP clients
When you launch a new product, give free samples to your most loyal customers. They’ll feel valued and, if they like the sample, are more likely to buy the full-size version. You can also ask them for feedback. Note: Eminence Organic Skin Care makes samples available for Spa Partners to purchase two weeks before new products are available in retail size.
8. Offer trials for sensitive skin
For clients with allergies or sensitivities, provide a take-home sample so they can safely test how their skin reacts. This shows care for their needs and builds trust. If the product works, they’ll be more confident buying the full size.
9. Recommend replacements for discontinued items
When a product is discontinued, help clients transition by offering a sample of a suitable replacement. This thoughtful approach keeps them loyal and reassures them that you know their routine.
10. Share samples with local businesses
Give samples to nearby businesses to distribute to their clients. This fosters local goodwill and raises awareness of your spa. Include your business card or contact details so interested people can reach you.
11. Use social media to create buzz
Use platforms like Instagram to invite followers to events—such as open houses—where attendees get free samples. Posts like “Join us this Saturday for an open house and take home a free sample!” can build excitement and draw people in.
Start integrating product samples into your spa strategy today to boost sales and keep clients returning. You can also learn how to become an Eminence Organics Spa Partner.