Professional Skin Care
How has your spa adapted to tough times? Selling retail products and spa services likely brings in most of your income. Here are nine retail tips and spa marketing ideas, including advice from Eminence Organics President Boldijarre Koronczay on balancing ways to keep loyal clients coming back while attracting new ones.
9 Retail Tips for Spas
1. Use Your Email List
Email is one of the most effective marketing tools and can help you meet many goals. Capture addresses when clients book, at events for free samples, or through a newsletter signup on your site. Be sure to follow anti-spam laws for your country and your recipients’ countries. Send new clients a “Welcome” email to introduce your brand and services. After that, mix promotional emails with helpful content—like blog posts, skin-care tips, or articles about your services—so you’re not always pushing products.
2. Call Your Clients
Reach out to regular clients by phone to check if they need a treatment or a product refill. A personal call not only helps close sales, it also builds loyalty, says Boldijarre.
3. Make Your Retail Area Shoppable
Shoppers usually notice store displays for only five to six seconds, so a clear merchandising plan helps turn that glance into a sale. A planogram is a map showing exactly where each product sits, making it easier for clients to spot related items—like toners placed next to cleansers. Eminence Organics offers a Merchandising Planogram and retail shelving kits to Spa Partners to help arrange attractive, easy-to-shop displays.
4. Keep Your Google Listing Up to Date
When people search “spas near me,” your Google Business profile matters. Once your listing is verified, add hours, phone number, website, photos, and the areas you serve. Respond to positive reviews to show appreciation, and handle negative reviews professionally to show good customer service. Boldijarre warns that nothing turns customers off faster than incorrect hours—make sure your information is accurate so clients don’t arrive to find you closed.
5. Raise Your Average Order Value
Encourage clients to buy more or try new products to boost sales. A loyalty program is a proven way to do this. Eminence Organics offers partners valuable “Gift With Purchase” items and other rewards. You can create a tiered rewards program so clients earn points and perks, which drives repeat business.
6. Offer Free Virtual Consultations
Virtual meetings—whether medical, work, or spa-related—are now part of everyday life. Offering complimentary online consultations is convenient and appealing; clients can talk to you from home, learn about services, and get product or treatment advice. Eminence Organics provides Digital Consultation and Recommendation forms to help partners assess clients online. Use the call to suggest an in-person appointment if it’s needed.
7. Motivate Your Staff
Run a staff contest to boost retail and service sales. Contests increase motivation and morale, encourage more sales, add fun, reduce stress, and build team spirit. Eminence Spa Partners can use a turnkey Staff Contest Kit and prizes to make contests simple and rewarding.
8. Plan Events and Giveaways
Special events raise revenue and increase your spa’s visibility in the community. Offer a free gift with a gift-card purchase or run giveaways with prizes in the $100–$300 range. Promote these events and giveaways on Facebook and Instagram—use Lives, Stories, and posts to get attention.
9. “One Sample, One Name”
Boldijarre suggests recording the name of anyone who gets a sample and setting reminders for your front desk or estheticians to follow up and ask how they liked it. This small personal touch builds relationships. Provide clear signage for testers and a safe way for clients to try products. Eminence Organics supplies a shelf talker to help partners with this messaging.
Want To Become An Eminence Organics Spa Partner?
Partnering with Eminence Organics can help you keep clients by offering award-winning natural, organic and Biodynamic® products. These lines use fresh ingredients and avoid parabens, petroleum, sodium lauryl sulfate, and other harsh chemicals. With seasonal launches and new formulas, you can keep your offerings fresh and exciting for clients. Tell us which Eminence Organics resource has helped your spa—join the conversation on social media. If you’re not yet a partner, find out how to become one here.