Media & Awards
Ever wondered where Eminence Organic Skin Care’s first office was or how the brand got its name?
In a candid interview with Healing Lifestyles & Spa, company President Boldijarre Koronczay and General Manager Attila Koronczay answer these questions and more. Their years of hard work and dedication tell an inspiring story about how they built Eminence into the company it is today. Here are highlights from an exclusive interview with Healing Lifestyle’s Safe Beauty & Body Panel expert, Abby Mason:
The company began from “a dream to deliver high-quality, organic skin care.” When did Boldijarre decide to make that dream a reality and launch Eminence? What inspired him?
As a child treated for leukemia, my mother and grandmother fed me natural, organic and Biodynamic® foods. I believe that diet played a key role in my recovery and in staying healthy. That way of living became part of who I am. When my brother Attila and I moved to Vancouver, we started small by sharing the skincare line with my private clients. Word of mouth grew the demand, and we realized we could help more people with natural skincare.
How did you choose the name “Eminence”?
We searched for English words that meant “best in class” or “best of its kind.” The moment we found “Eminence,” we knew it was the right name.
Any special or funny stories behind the brand?
Our first office was a one-bedroom studio in Vancouver. For the first seven years, my brother and I even shared a bed while we built the company from the ground up. My first trade-show class had only 12 attendees; last year, our educators trained over 5,000 people at trade shows.
Eminence supports many charities (Trees for the Future, Eminence Kids, Breast Cancer Research). Are there other causes you’re passionate about?
As we expand internationally, we want Eminence Kids to grow worldwide—that’s our main charitable focus. We’re also continuing our Forests for the Future™ partnership, sponsoring a community garden in Senegal to provide fresh fruits and vegetables and promote healthier diets.
Is there a company mantra? Does Boldijarre have a personal mantra?
Our company mantra is to “be the #1 professional skincare company in the world.” My personal motto is “reach for the stars, but keep your feet on the ground.”
Want to read more from Boldijarre and Attila? Read the full interview on Healing Lifestyles & Spa.