Professional Skin Care
When people decide whether to visit your spa, they’ll often look to social media for proof that you’re the right choice. Without a strong social presence, you risk losing trust and credibility with potential clients. Here are our top marketing tips to help you build a compelling social media profile that keeps your spa top of mind and encourages repeat bookings.
How to Engage With Clients Through Social Media
1. Respond and Engage With All Comments
Social media gives you two-way communication with clients—an opportunity to get feedback, watch sentiment, and shape a relatable brand personality. Build that personal connection by replying to as many comments and direct messages as you can. Fast, friendly responses help attract new clients and keep current ones coming back.
Be authentic and transparent—your conversations are public, and others will see them. If multiple staff manage your accounts, create a Social Media Engagement Document that outlines best practices for answering questions so your voice stays consistent. Include tone, brand voice, and sample replies for common questions. Also plan responses for sensitive topics (politics, religion, race) and customer concerns like allergic reactions.
Topics that may need templated responses:
– Product recommendations
– Skin reaction concerns
– Returns and exchanges
2. Post at the Right Time
Which platform do your clients use most? When are they most active? Use trial and error and analyze behavior to find your best posting times. Over time, switch from guesswork to analytics tools for precise insights. Tools like Sprout Social or Later help schedule posts and suggest optimal times. Platforms like Instagram Business also include built-in analytics.
3. Livestream a Q&A
With more people comfortable on video, live streams on Instagram or Facebook are a great way to connect. Host a Q&A and invite questions to give viewers a behind-the-scenes feel of your spa. Live video helps potential clients get to know your space and staff, and it’s a low-pressure way for people to ask estheticians questions. Use audience questions to naturally highlight your services—your livestream becomes both helpful and promotional.
4. Reshare Quality Content
When you find content your audience will like, consider reposting it—if it fits visually with your feed and your brand. Always ask the original creator for permission and offer credit. Once you have permission, write an original caption and tag the creator to refresh the post for your followers.
5. Use Unique Content
Share what makes your spa special and why clients choose you. Think about the key messages you want to communicate, such as:
– Special deals on Tuesday evenings
– Personalized skin care routines from our estheticians
– Organic ingredient products
– Expertise in skin care
– Trustworthy, highly skilled staff
Examples:
– Post educational content about different skin types or product recommendations to show your team’s knowledge.
– Share before-and-after photos or client testimonials to showcase your staff’s skills.
– Feature staff favorites in quote posts or highlight products you love.
– Post a video, Reel, or TikTok showing the correct order for a skin care routine.
– Use Instagram story question stickers for an “Ask me anything!” session.
– Start a regular feature like “Tip Tuesday” so followers know when to expect helpful posts about skin facts, ingredients, or treatments.
Also, add shoppable links to posts so ready-to-buy users can go directly to your website.
If creating content all the time feels hard, Eminence Organics offers Social Media Packages for Spa Partners. These include polished images and sample captions for different platforms. Spa Partners can sign in to the Professional Site and download them from the What’s New and Downloadable Images pages to help reduce content-creation fatigue.
With these social media tips, you’re set to grow your online audience. Want more resources? Find out about becoming an Eminence Organics Spa Partner and the benefits we offer, including Social Media Packages and more.