Professional Skin Care
Whether clients book treatments for self-care, improved skin, relaxation—or all three—they come to your spa expecting to leave feeling and looking better. While in-person visits are ideal, the best way to keep them returning is to give product recommendations they can use at home to extend their treatment results. Long-term skin improvements don’t happen only in the treatment room.
There are a few simple steps you can take to make the most of your time with clients and help those benefits last well beyond their appointment. Read on for practical tips that will keep clients happy and boost your retail sales.
Why Is Home Care Important?
Clients often leave treatments with a nice glow, but lasting skin goals need more than occasional spa visits. Supporting post-spa results with the right home care is essential, so giving clients the tools and guidance to maintain results between appointments is part of your job.
Research shows 89% of retail customers welcome home care recommendations, and more than 85% of spa clients bought skin care products after getting suggestions from spa staff. In short, clients want guidance on how to maintain their results and are willing to invest in products that help. By recommending retail products, you help clients reach their beauty goals while meeting your sales targets. How do you do that? Below are best practices to make the process smooth and effective.
Ask Questions
Having clients complete a skin care consultation form is a great way to learn their needs, concerns, preferences, and routines. These details help you choose the right treatment and suggest appropriate home products. Tools like the custom Eminence Skin Care Consultation Form and Home Care Routine Cards can help spa professionals build at-home protocols tailored to clients’ skin concerns and goals.
Explore Client Needs
Ask questions that uncover the root of their issues. Find out what products they’ve used before, what they liked or didn’t like, and why. A prepared list of questions will help you tailor a home care plan and recommend products that support their skin and self-care objectives.
Step-by-Step
Some clients enjoy hearing about their treatment as it happens. Explaining which products you’re using and why—and welcoming questions about their skin—can improve their experience and let you adjust the treatment for things like scent or texture preferences. The more they understand and enjoy the treatment, the more likely they are to buy products on their way out.