Why Attend a Skincare Industry Trade Show?

Media & Awards
Tradeshows offer many chances to grow your spa business. From networking and hands-on product trials to top-notch education, attending a tradeshow helps you stay on top of industry trends and keeps your team motivated. Read on to learn why we recommend visiting Eminence Organics at your next show.

Make Connections: Meet Spa Professionals In Person
One of the biggest perks of a tradeshow is the relationships you build on the show floor. You can network with fellow brands, industry leaders and other spa professionals. Be bold—ask questions, gather information and look for new opportunities to expand your business.
“You can cement relationships and discuss new and better ways to operate and increase profits. It’s hard to do that via a telephone or email relationship. It’s that total dynamic of being there in person.”
— Angela Cortright, Spa Gregorie
Angela Cortright of Eminence Organics partner spa Spa Gregorie’s told DAYSPA: “There are always products or services you might not be aware of, but even more important is the face time with people you know or want to know. You can strengthen relationships and talk about new ways to run your business and increase profits. That’s hard to do over phone or email—it’s the whole in-person dynamic.”
As an esthetician, you may use our professional skin care products at your spa every day, but a tradeshow is a chance to get to know us better. Meet our team and trainers in person and get answers to your questions directly from the source.
Tip: Write down your questions beforehand and collect contact details so you can follow up after the show.

Why Attend a Skincare Industry Trade Show?

Hands-On Experience: Try New Products & Tools
Staying current with beauty trends is essential. Tradeshows are a great place to try the latest products and innovations. Hands-on experience matters—most vendors let you test their products and tools.
When you visit Eminence Organics at a tradeshow, you can try our newest launches or explore customer favorites. Test our natural, organic and Biodynamic® skin care to experience their textures, scents and applications.
“It is by far the utmost superior, informative, beneficial and skin-changing organic natural skin care line in the world. The supreme high quality of active ingredients and viable nutrients that are just waiting to feed your skin are remarkable.”
— Valerie Dayton Woycheshin
Valerie Dayton Woycheshin shared on Facebook: “I’ve had the amazing opportunity to personally and professionally use Eminence for the last 10 years! It is by far the most superior, informative, beneficial and skin-changing organic, natural skin care line. The high quality of active ingredients and nutrients that feed the skin are remarkable. Eminence has transformed my skin and the thousands of clients I’ve used it on over the last 10 years!”

Professional Development: Expand Your Skills & Knowledge
There’s a reason the industry has voted Eminence Organics Favorite For Product Education for ten years running. We’re committed to education, and beauty pros consistently call our training programs the best in the business.
Each year, our award-winning Education team delivers thousands of hours of training to over 40,000 spa professionals worldwide. Their passion and dedication let us offer what The Keystone Lodge describes as “an extraordinary, uncompromised level of education.”
At a tradeshow, you can experience our education first-hand. Attend a masterclass or a product demo at our booth—our trainers are there to help you grow your skills and knowledge.

Masterclasses
Eminence Organics masterclasses are crowd favorites, blending excellent education with Hungarian-inspired treatment techniques. Our educators pair years of experience with a fun, entertaining style to make learning engaging and memorable.
Caroline Morgan, an esthetician from North Carolina, said: “This was probably the most valuable class I attended at IECSC as far as directly affecting my practice. It made me excited to get back into the treatment room and try out the techniques.”
Masterclasses are led by spa industry icon Boldijarre Koronczay and Brian Goodwin, Dermascope’s Aesthetician’s Choice Award winner for Best Brand Educator.

Boldijarre Koronczay
Our company president, Boldijarre Koronczay, has personally trained more than a quarter of a million estheticians and spa professionals over the past two decades. His mix of humor, deep knowledge and technical skill makes his masterclasses a must-see. Boldijarre’s reputation as a Master Esthetician has attracted celebrity clients like Channing Tatum, Katherine Heigl, Ruby Rose, Jessica Biel and Marcia Gay Harden.

Brian Goodwin
Brian Goodwin is an International Educator for Eminence Organics. A Master Medical Esthetician and Master Herbalist with over 14 years’ experience, Brian runs trainings that are passionate, fun and informative. He has educated and consulted for more than 2,000 distinguished spas, helping them grow both educationally and as businesses.
Tip: Space is limited—arrive early for our masterclasses so you don’t miss out.

Trainings & Product Demos
If you can’t make a masterclass, join one of our booth trainings. Our award-winning Skin Care Trainers give live demonstrations and show treatment techniques. Recent topics have included:
– Natural and Organic Age Correction
– Boost Your Skin’s Immunity
– Combination Skin Solutions
– Clear Away Acne Using Probiotics
– Reduce Skin Sensitivity and Rosacea with Healing Herbs
– Erase Pigmentation with a Natural Hydroquinone Alternative

Motivate Your Employees: Boost Their Job Satisfaction
Sending your staff to tradeshows keeps them engaged and inspired. They’ll meet peers, learn from experts and sharpen their skills. That growth supports their careers and strengthens your business.
Eminence Organics partner spa Burke Williams says: “The trainings have been so inspiring that our estheticians line up to go to any of them … It’s been a wonderful way to stay educated and keep everyone stimulated—and we just love the products. Beautiful, powerful products.”
Tip: Meet with your employees before the show to plan. Which sessions will help their development? Who should they meet and why? Set clear, achievable goals so they get the most from the tradeshow.

Want to find out more about becoming an Eminence Organics Spa Partner? Learn more about partnering with us!